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key business differentiatorI think I know the answers to these two questions:

Do you want your company to stand out?

Do you want to influence consumer behaviour and enhance corporate reputation?

As businesses battle for customers and profits, it becomes increasingly important to find ways to elevate the reputation of your corporation. One of the best ways to set your firm apart from the competition is an extensive CSR program.

corporate social responsibilityCorporate Social Responsibility (CSR) is a big buzzword in business today. In the last decade, companies around the world have embraced the notion of "doing good" will ultimately help the company's bottom line.

Now that this idea has been around for a while and many different methods and styles tried and tested, what has evolved as the best approach to CSR?


Let's look at seven common phrases that often lead to failure when looking at launching philanthroship in your organization:

1. "Let's look at what's on the horizon."

Looking at tomorrow is important. Innovative, long-term thinking is imperative to building a brand that lasts. But a brand can't last if it doesn't launch. And your brand will only take off to the heights you've dreamt of if you fail to act.

You need to hit today's targets, and meet your monthly goals. You need to stay focused and maintain linear thinking, measuring success based on daily criteria. You need to take a break from the abstract thinking, imagining a brighter future for your brand, or else your competition will stroll away with the prize.

Shared Value: what is that? shared value puzzle

Shared value is the idea that a company can boost its value by addressing social issues that directly relate to its business.

It's more than just charity. Shared value looks at specific philanthropic issues that can increase profits while helping society.

cause marketing examplesThe Coca-Cola Company, the world's biggest beverage firm, markets four of the world's top five soda pop brands, including Diet Coke, Fanta and Sprite. Coca-Cola has also been dubbed as the most valuable brand in the world.

It's vital for any company to understand the importance of customer expectations in order to build a successful business model, and the same goes for a philanthropic platform.


So we know philanthroship has something to do with sponsoring philanthropic efforts, but what exactly is it?

corporate social responsibilityMost brands are aware that to do nothing with your Corporate Social Responsibility obligation is not only bad business, but it is also bad for your current and future employees. Here are 4 Points to take into account when you are developing or re-thinking.

philanthropy givingCreating ongoing, consistent philanthropy in your daily life takes only a little bit of planning and a lot of love. Last week we talked about Three Rules for Consistent Philanthropy.

Here are a few more "rules" to incorporate giving into your daily life: 

Rule #4 for consistent philanthropy: Micro-giving

We did a math equation last week to figure out how to give roughly 7% of your dispensable income to philanthropy. If you’re not comfortable with a recurring weekly or monthly amount, but you do like the idea of giving in small doses and to one consistent charity, perhaps a website like Kiva.org or Accion.org is for you. This is coordinated by the same charity, but allows you to support different causes (like female entrepreneurs in one part of the world and children’s school expenses in another) for any amount that you can give at that time. The money goes to fund a small loan for the individual recipient and the best part is that it’s then paid back, making it possible to continue giving over and over again with the same initial capital. Talk about making your $25 go a long way!

why donateIn our recent series “Philanthropy in your Daily Life” we have talked about mindfulness models for choosing your cause, how to know where to give, and various ways to give.

Now that we’ve covered the basics, this month we’ll move into a series that talks about the idea of consistent philanthropy. This means creating ongoing philanthropy in all aspects of your (daily) life, including micro giving and choosing to purchase from social enterprises. The world is changing and more companies are beginning to align themselves with non-profit objectives in order to make real change in the world.

Powering the world to do well by doing good.