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donation by generationEvery generation gives differently. They give to different kinds of charities, different total sums of money, and towards different causes. So it's important that non-profit organizations analyze the donor habits of Boomers, Gen Y, Gen X, and Civics in order to properly target and maximize donations of the current and future donor base.

Blackbaud, a research company geared towards analyzing issues in the public sector, conducted a study in 2010 to unpack some of the specificities of donating, broken down by generations.

fundraising trends 2015

Fundraiser trends (aka what attracts donations) are constantly changing in our fast paced world. Today, donors expect the same great responsive service that the private sector provides.

It's an exciting time, as non-profit organizations shift in order to track these three fundraising trends to attract more donations, create convenience, and cater to the wants and needs of donors.

donor giving trendsThis year there are three major trends growing within the public sector. Non-profits should learn more about:

  • the integration of corporate channels
  • analyzing the big picture (with big data), and
  • increasing communication and cooperation with other public sector firms

The way to engage with donors is constantly changing. One minute they want charts, graphs, and numbers, and the next minute they want personal stories from the field. One day calling donors on their landline is a great idea, and a few years later you're told that mode of communication is outdated and ineffective.

collage web

A social business is an umbrella term, due to its varied and multi-faceted nature. Within a business, it falls under many departments and processes.

In his book, Social Business and the Future of Capitalism and Building Social Business, Professor Muhammad Yunus has defined a social business as an entity “created and designed to address a social problem”, operating at “a non-loss, non-dividend” and “is financially self-sustainable”. Profits garnered from a social business are “reinvested in the business itself (or used to start other social businesses), with the aim of increasing social impact, for example expanding the company’s reach, improving the products or services or in other ways subsidizing the social mission.”

Social business processes are all about collaboration, transparency, flexibility, consumer engagement, peer-to-peer models, changes in management, and people-centric programs.

community managementIn recent posts we have talked a lot about social media, social media management, community engagement, community management, etc. But what exactly do all these terms mean? How do we differentiate these terms?

Today we discuss the specific dissimilarities between ‘social media marketing’ and ‘community management’.

It’s important to be able to define and differentiate these kinds of terms. Your corporation will run much more smoothly and work more efficiently if you understand how to categorize and compartmentalize the streams of operations and various kinds of marketing. These notions are even more important to learn today, as they rapidly grow in popularity and importance amongst firms of all kinds.

So let’s begin.

whats your story

In part one of our storytelling series, we discussed what storytelling entailed when sharing your brand withconsumers, and why it is important for your company. In part two we unpacked what kind of story you should tell in order to have the greatest impact and positively influence your customers.

Now, in our third and final part of the storytelling series, we will discuss how to share the story of your brand.

So, without further, adieu, what is the most effective medium?

Brand Storytelling 1Last week we discussed the importance of telling a story to strengthen your brand. We unpacked the fundamentals of this marketing approach, but now it is time to delve a little deeper.

This week we are going to talk about what kind of story you want your brand to tell, and with which medium you should share it!

So what kind of story should you tell?

You have a company. You have a brand.Brand Storytelling 1

But what's your story?

In the past, companies believed that the 'image' of a brand was sufficient for success. Once upon a time it was. But today people want more, they want a story; the history of how the scarf ended up in their hands or how this entertainment company was born.

successful cause marketing and brandingYou want your company to be successful; every businessperson does.

So how des a company become successful one a macro-level scale? Simple! One word, two syllables: Branding.

In order for your company's brand to be the best, you need to know what's the best right now. So which brands are the best? What makes a brand the best? How did these companies build such impressive brands?

Powering the world to do well by doing good.