Getting to know our donors through the type of conversations they are having is how we can begin to build a deep and relevant relationship. Learn how to move from transactional service to relationship service while providing the organization a glimpse into our donors' conversations.

This guide outlines best practices for engaging with your donor base to solidify long-term relationships and increase fundraising dollars.

You will learn:

• How to capture the exact words your donors are sharing for deeper insights
• Ways to integrate the VOICE of your donor across all channels, including social
• Best practices for donor engagement to capture who your supporters are
• The importance of "hot topics" in the lives of your donors
• How to give your donors "Woohoo" moments

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