Most of us measure our engagements across channels in a very transactional way. While this is important, missing the relationship measures stops us from developing meaningful and relevant relationships with our customers.
Outlined in this guide:
- How relevant engagement with donors dramatically increases donations and strengthens your relationship
- The importance of having measures that are integrated across channels to build and deepen your relationships.
- Discover how moving beyond numbers that keep score to numbers that drive better actions can strengthen and retain your customer engagements.