Most of us measure our engagements across channels in a very transactional way. While this is important, missing the relationship measures stops us from developing meaningful and relevant relationships with our customers.

Outlined in this guide:

• How relevant engagement with donors dramatically increases donations and strengthens your relationship
• The importance of having measures that are integrated across channels to build and deepen your relationships.
• Discover how moving beyond numbers that keep score to numbers that drive better actions can strengthen and retain your customer engagements.

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