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cause marketing examplesThe Coca-Cola Company, the world's biggest beverage firm, markets four of the world's top five soda pop brands, including Diet Coke, Fanta and Sprite. Coca-Cola has also been dubbed as the most valuable brand in the world.

It's vital for any company to understand the importance of customer expectations in order to build a successful business model, and the same goes for a philanthropic platform.


So we know philanthroship has something to do with sponsoring philanthropic efforts, but what exactly is it?

corporate social responsibilityMost brands are aware that to do nothing with your Corporate Social Responsibility obligation is not only bad business, but it is also bad for your current and future employees. Here are 4 Points to take into account when you are developing or re-thinking.

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Powering the world to do well by doing good.