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A social business is an umbrella term, due to its varied and multi-faceted nature. Within a business, it falls under many departments and processes.

In his book, Social Business and the Future of Capitalism and Building Social Business, Professor Muhammad Yunus has defined a social business as an entity “created and designed to address a social problem”, operating at “a non-loss, non-dividend” and “is financially self-sustainable”. Profits garnered from a social business are “reinvested in the business itself (or used to start other social businesses), with the aim of increasing social impact, for example expanding the company’s reach, improving the products or services or in other ways subsidizing the social mission.”

Social business processes are all about collaboration, transparency, flexibility, consumer engagement, peer-to-peer models, changes in management, and people-centric programs.

community managementIn recent posts we have talked a lot about social media, social media management, community engagement, community management, etc. But what exactly do all these terms mean? How do we differentiate these terms?

Today we discuss the specific dissimilarities between ‘social media marketing’ and ‘community management’.

It’s important to be able to define and differentiate these kinds of terms. Your corporation will run much more smoothly and work more efficiently if you understand how to categorize and compartmentalize the streams of operations and various kinds of marketing. These notions are even more important to learn today, as they rapidly grow in popularity and importance amongst firms of all kinds.

So let’s begin.

whats your story

In part one of our storytelling series, we discussed what storytelling entailed when sharing your brand withconsumers, and why it is important for your company. In part two we unpacked what kind of story you should tell in order to have the greatest impact and positively influence your customers.

Now, in our third and final part of the storytelling series, we will discuss how to share the story of your brand.

So, without further, adieu, what is the most effective medium?

Brand Storytelling 1Last week we discussed the importance of telling a story to strengthen your brand. We unpacked the fundamentals of this marketing approach, but now it is time to delve a little deeper.

This week we are going to talk about what kind of story you want your brand to tell, and with which medium you should share it!

So what kind of story should you tell?

You have a company. You have a brand.Brand Storytelling 1

But what's your story?

In the past, companies believed that the 'image' of a brand was sufficient for success. Once upon a time it was. But today people want more, they want a story; the history of how the scarf ended up in their hands or how this entertainment company was born.

successful cause marketing and brandingYou want your company to be successful; every businessperson does.

So how des a company become successful one a macro-level scale? Simple! One word, two syllables: Branding.

In order for your company's brand to be the best, you need to know what's the best right now. So which brands are the best? What makes a brand the best? How did these companies build such impressive brands?

key business differentiatorI think I know the answers to these two questions:

Do you want your company to stand out?

Do you want to influence consumer behaviour and enhance corporate reputation?

As businesses battle for customers and profits, it becomes increasingly important to find ways to elevate the reputation of your corporation. One of the best ways to set your firm apart from the competition is an extensive CSR program.

corporate social responsibilityCorporate Social Responsibility (CSR) is a big buzzword in business today. In the last decade, companies around the world have embraced the notion of "doing good" will ultimately help the company's bottom line.

Now that this idea has been around for a while and many different methods and styles tried and tested, what has evolved as the best approach to CSR?

Philanthroship

Let's look at seven common phrases that often lead to failure when looking at launching philanthroship in your organization:

1. "Let's look at what's on the horizon."

Looking at tomorrow is important. Innovative, long-term thinking is imperative to building a brand that lasts. But a brand can't last if it doesn't launch. And your brand will only take off to the heights you've dreamt of if you fail to act.

You need to hit today's targets, and meet your monthly goals. You need to stay focused and maintain linear thinking, measuring success based on daily criteria. You need to take a break from the abstract thinking, imagining a brighter future for your brand, or else your competition will stroll away with the prize.

Shared Value: what is that? shared value puzzle

Shared value is the idea that a company can boost its value by addressing social issues that directly relate to its business.

It's more than just charity. Shared value looks at specific philanthropic issues that can increase profits while helping society.

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Powering the world to do well by doing good.